Aug 21, 2021
Organizational change can be challenging, especially for those of us who enjoy our familiar workplace roles and routines. While change is constant and brings with it progress, a certain amount of unease is a common reaction to proposed change. Most people just aren’t comfortable in the grey zone.
Given the ongoing rapidity of technological change, increased globalization, growing international competition, and a movement away from static employment roles and permanent jobs, one thing seems certain – organizations need to be adaptive, and leaders need to support their people in getting comfortable with transitions and change at work.
So how can business leaders facilitate organizational change?
To discuss effective communication strategies during times of change, I recently spoke with Barbara Gobis, M. Sc., director of the University of British Columbia’s Pharmacists Clinic.
Ms. Gobis specializes in developing, implementing and managing large-scale change initiatives. She is also a PCC-level credentialed coach with the International Coaching Federation and an organizational coach at UBC.
We discussed six principles to consider as you prepare for change and shape your communication strategy:
You need a strong foundation before you consider implementing a change
“Make sure that your organization has a strong foundation and a healthy culture of trust and respect. You’re going to need a well-functioning team, supported by disciplined managers and leaders, to move an organization through change. The constants, such as your skilled leaders, your corporate values, guiding principals and mission, should be in place to provide stability, comfort, and control,” says Ms. Gobis.
No matter how well planned the change, issues and discomforts will arise, but a strong foundation will make the transition much smoother. “The truth is, the best leader in the world parachuting into a dysfunctional organization will not be able to effect a successful change.”
Know why and how at the outset
Know where you are, where you want to go, and what it’s going to look like when you get there. Why are you making this change? What’s your vision? What are the desired outcomes? Build vision alignment with your leaders and managers.
At this point, you are (a) developing a path of actions and steps (the tasks) and (b) developing a vision of what the change is going to look like (the outcomes). Then create a framework for clear and consistent communication that includes both tasks and outcomes.
Listen and support
Organizational change requires a humanistic approach. It’s not about data or devices; organizations are made up of humans, and humans need information and support.
“It’s important to acknowledge that some people will be more, and some less, comfortable. Your team members should have the ability to say how they feel and what their needs are during a time of transition. Skilled leaders will create an inventory of the needs of their people,” confirms Ms. Gobis. Supported, engaged, and listened-to employees will adapt, transition, and thrive earlier and faster.
- (no comments)
A few weeks ago, I was searching for a physiotherapist, found one nearby, and checked out their website. I was greeted with a sharply worded...
6 key strategies for business communications during a pandemic—or other ongoing crisis
Emotional intelligence (known as EI or EQ), is defined as the ability to recognize, understand, and manage our own emotions as well as recognize...
1. Let it sit, then proofread before you press send or publish.
This is akin to performing a shoulder check before you change lanes...